Talking About What You Do

Talking About What You Do

Those who are familiar with my work know it’s not something you come across every day. It’s a whole new approach to marketing that can be hard to describe to a complete stranger.This is what I want to discuss here: How to talk about what you do when you’re doing...
Your Tribe’s Mistakes

Your Tribe’s Mistakes

In the previous post, I talked about introducing a unique point of view to your audience. I explained that everybody has something different to offer, and you just need to find out what it is.From my other posts, you already know that this comes from your wounds and...
The Power of a Different Point of View

The Power of a Different Point of View

Byron Katie famously said:“A thought is harmless unless we believe it.”What do you believe in when it comes to your message?More importantly, what does your tribe believe in?When it comes to creating a message that people will resonate with, your beliefs are...
Your Unique Work

Your Unique Work

What are your biggest talents? I’m sure you have a few of them. All of us have things we’re good at.But I want to ask you a harder question:What’s the work only you can do?Not so easy to answer, right?You see, every single one of us has something unique to offer to...
At the Tipping Point

At the Tipping Point

If you want to get your message across, it’s not just a matter of what you say, but when. If you reach out to people when they’re ready to go, you’ll see your business take off and reach incredible heights.But how do you know when the right time is?You have to look...
Finding Your Tribe

Finding Your Tribe

In the last few posts, I talked about sending your message to the right people at the right time. I explained the concept of the tipping point and how you can play to people’s hunger.I’d like to sum it all up with a real-life example so you can see what this really...