Blog
Why You Need Transformation, Not Transactions
As a business owner, there are questions you’ll ask yourself at some point:“What’s my place in the market?!”“Who do I want to serve and how am I supposed to do it?”If you’re lucky, you only have to do it once before you find the answer.But this isn’t the...
Soul Speak vs. Marketing Speak – Which One You Need to Do
We all have a purpose in this world. I strongly believe that each of us can do something to transform the people around us.The problem is that not everyone realizes it. And even if they do, they may not be doing enough to truly live their purpose.A while...
Talking About What You Do
Those who are familiar with my work know it’s not something you come across every day. It’s a whole new approach to marketing that can be hard to describe to a complete stranger.This is what I want to discuss here: How to talk about what you do when you’re...
Your Tribe’s Mistakes
In the previous post, I talked about introducing a unique point of view to your audience. I explained that everybody has something different to offer, and you just need to find out what it is.From my other posts, you already know that this comes from your...
The Power of a Different Point of View
Byron Katie famously said:“A thought is harmless unless we believe it.”What do you believe in when it comes to your message?More importantly, what does your tribe believe in?When it comes to creating a message that people will resonate with, your beliefs...
Your Unique Work
What are your biggest talents? I’m sure you have a few of them. All of us have things we’re good at.But I want to ask you a harder question:What’s the work only you can do?Not so easy to answer, right?You see, every single one of us has something unique to...
At the Tipping Point
If you want to get your message across, it’s not just a matter of what you say, but when. If you reach out to people when they’re ready to go, you’ll see your business take off and reach incredible heights.But how do you know when the right time is?You...
Finding Your Tribe
In the last few posts, I talked about sending your message to the right people at the right time. I explained the concept of the tipping point and how you can play to people’s hunger.I’d like to sum it all up with a real-life example so you can see what...
How to Find a Hungry Audience
Speaking to people’s hunger is something every messenger should learn how to do. This is how you build an audience that loves your work and wants to be a part of it.But what does this hunger look like?Have you ever had a problem that was eating you up...
Marketing to Fence-Sitters
Sending your message takes a lot of work. The last thing you need is for it to fall on deaf ears. It’s not good for business. Worse, you might feel like your message isn’t meaningful enough.If you’re feeling like this, you’re not the only one. There’s not...