Speaking to people’s hunger is something every messenger should learn how to do. This is how you build an audience that loves your work and wants to be a part of it.
But what does this hunger look like?
Have you ever had a problem that was eating you up inside? Something you knew you had to deal with as quickly and as effectively as possible?
If so, you know the burning feeling I’m talking about. In this situation, you’d be willing to do anything or pay any price to solve the problem.
In essence, this is what hunger looks like.
There are three main components to it:
The first is being aware of the situation. Just like hunger for food, a person starts to feel like something’s missing.
But that’s not enough.
The second component is the pain one feels around the situation.
Someone might have work problems that threaten their career, or they may want a divorce after being stuck in a toxic marriage. Whatever the issue is, it has reached a point where they’re feeling a great deal of pain.
Because of this, they’re willing to pay big bucks for someone to show them a way out of the pain. That’s the third component – a willingness to invest.
If your audience doesn’t have these elements, they’re not very likely to buy from you. They need to have a problem, a pain that comes with the problem, and enough money to buy the solution.
It’s important to note that this doesn’t happen overnight. It’s a process that can go on for awhile, which means you need to find the perfect time to reach out to your audience.
This is what I call the tipping point. If your message reaches people at their tipping point, I can promise that they’ll never ignore you.
P.S. Whenever you’re ready… Here are 4 ways I can help you grow your coaching & thought leadership business:
- Grab a free copy of the Soul-Guided Niche eBook
If you’ve ever wondered if you’re serving the right people or why people aren’t following you in bigger ways, this is a great start to finding your answers. – Click Here
- Join our Facebook Page, where you can watch our weekly live coaching program, The Courageous Messenger Podcast
This page is filled with resources for messengers and change agents who want to answer their calling and change the world. It includes a weekly live coaching program, on Wednesdays at 12 noon pacific, where Jeffrey helps you dial in your message and become a more courageous messenger. – Click Here
- Apply for a Message Mentoring Session
If you feel lost or stuck on your message… or like it’s just not working and you don’t know why… it might be time for a Message Mentoring session. One of my top coaches will take you through a discovery process to figure out what’s not working in your message and why. Then we’ll figure out how we can help you dial it in so it lands deeply and draws the right people in. – Click Here
- Work with me and my team privately
If you’d like to work with me directly to help you find the message only you can deliver – the work that sets you apart in the marketplace to elevate your brand, income and reach – just send me a message with the word “Private”… Tell me a little about your business and what you’d like to work on together, and we’ll be in touch from there!