At the Tipping Point

At the Tipping Point

If you want to get your message across, it’s not just a matter of what you say, but when. If you reach out to people when they’re ready to go, you’ll see your business take off and reach incredible heights.But how do you know when the right time is?You have to look...
Finding Your Tribe

Finding Your Tribe

In the last few posts, I talked about sending your message to the right people at the right time. I explained the concept of the tipping point and how you can play to people’s hunger.I’d like to sum it all up with a real-life example so you can see what this really...
How to Find a Hungry Audience

How to Find a Hungry Audience

Speaking to people’s hunger is something every messenger should learn how to do. This is how you build an audience that loves your work and wants to be a part of it.But what does this hunger look like?Have you ever had a problem that was eating you up inside?...
Marketing to Fence-Sitters

Marketing to Fence-Sitters

Sending your message takes a lot of work. The last thing you need is for it to fall on deaf ears. It’s not good for business. Worse, you might feel like your message isn’t meaningful enough.If you’re feeling like this, you’re not the only one. There’s not a lot of...
We All Have a Story

We All Have a Story

One of the biggest issues facing people who want to become messengers is thinking that they don’t have a story to tell.They think that every story needs to be full of drama for people to get interested.If this is you, I want you to change this way of thinking right...