The Holy Act of Marketing

The Holy Act of Marketing

Have you ever thought about how a person finds their calling?Here’s the thing… Many people think starting a business is an adventure that begins with them. They create something that they project into the world, looking for those who will receive it.But what if you’re...
Why You Need Transformation, Not Transactions

Why You Need Transformation, Not Transactions

As a business owner, there are questions you’ll ask yourself at some point:“What’s my place in the market?!”“Who do I want to serve and how am I supposed to do it?”If you’re lucky, you only have to do it once before you find the answer.But this isn’t the case for most...
Soul Speak vs. Marketing Speak – Which One You Need to Do

Soul Speak vs. Marketing Speak – Which One You Need to Do

We all have a purpose in this world. I strongly believe that each of us can do something to transform the people around us.The problem is that not everyone realizes it. And even if they do, they may not be doing enough to truly live their purpose.A while back, I had a...
Talking About What You Do

Talking About What You Do

Those who are familiar with my work know it’s not something you come across every day. It’s a whole new approach to marketing that can be hard to describe to a complete stranger.This is what I want to discuss here: How to talk about what you do when you’re doing...