Last weekend was a magical weekend of birth and death…
On Saturday, my friends the Brothers Koren recorded a new album in the studio with a multi-camera shoot for a music video. They invited me to sing on the album and asked me to conduct the 20-person choir they pulled together for the album. It was an absolute blast!

I was on zoom with a client recently… and she kept giving me the middle finger!
Okay, well, not with her hands – but her energy was giving me a big ‘ol “F-U!”
She hired me to help her shift her positioning in her market and we were working on the core argument for her to sell the new work.

“Jeffrey, my confidence has been really shaken”

It was the start of a call with a bright, bold, brilliant client who’d recently had a big health scare.

I was on a call the other day with a colleague who needed to bring in some extra cash. He said (kind of offhandedly), “Maybe I just need to do some more of my zone of excellence work rather than my zone of genius work.”
He was talking about the work he does in the structure and strategy side of working with business owners (his zone of excellence), while his genius zone leans more heavily in the direction of spirit and purpose.
And it struck me, because his zone of genius work is EPIC!

Most marketing promises ease, but I encourage you to take the risk of telling your people that the work isn’t easy… that not everyone is ready for the journey… that they’ll face bumps and challenges along the way… that they might want to quit at certain points…
Be honest about the work.

Today, we’re flipping the script from our usual focus on purpose.
Because we actually need different types of messaging for different aspects of our marketing and business building.

I’m going to state the obvious here…
This world is in massive upheaval.
Individuals, businesses, and institutions are feeling overwhelmed, helpless and often hopeless in the face of so much that isn’t working for them personally and for us collectively….

People can sense into “the field” of their industry and pick up what that collective is hungry for, that they can bring to form.

When your clients come into your world, what they want more than anything is a new story…

I belong to a professional network of leaders in the transformation world and I was recently at our biannual meeting. Our theme was “Humanity Rising.”

One of the things that struck me was that even in a room full of recognized leaders in the field of transformation there was a tremendous amount of existential angst about the tremendous breakdown of so much of the fabric of society.

The proverbial “what can I do in the face of this?” question was palpable in the room – a feeling I think is palpable across the globe.

If you’re a leader who is committed and called to be a liberator for people and systems…
You have to go to the depths, because that’s where the work of liberation is done.
That means going to the places in people and systems that keep them bound. It’s going underneath the layers that we use to hide our secrets and shame, so the light of truth can shine on them…
Because that’s what frees up energy, and when you free up energy, you free up people.

If you’re a leader who is committed and called to be a liberator for people and systems…
You have to go to the depths, because that’s where the work of liberation is done.
That means going to the places in people and systems that keep them bound. It’s going underneath the layers that we use to hide our secrets and shame, so the light of truth can shine on them…
Because that’s what frees up energy, and when you free up energy, you free up people.