#MondayInsight:

What is it that people are saying you can’t do? What is it that people are saying there isn’t a market for? What is it that you want to do that hasn’t maybe been done before or not the way you are called to do it or maybe not for the market you’re called to do it for? 

And the question inside of that is, who are you listening to? Are you listening to the market? Are you listening to other leaders? Or are you listening to your calling? Are you listening to that deeper deeper truth that says, I know this is what I’m meant to do. 

Listening to your guidance doesn’t mean doing so blindly. It doesn’t mean it’s my calling, so I’m just going to do it and hope it all works out. Of course, you do due diligence and test things in your market – but you’ve got to do it differently when there’s not a template for it.

Part of what is being asked of you is to solve a problem that either no one else is seeing… a problem that, until you name it, people can’t put their finger on… 

Nobody else is naming  what you see until you name it. But once it’s named, it is something that other people immediately see – the moment you talk about it, it becomes hyper-visible. 

The challenge is that this ability to name things doesn’t happen overnight.

We often think the world of business asks us to immediately have ideas concretized, to be able to name a market for it, to be able to bring it to market and have success with it.  But sometimes what’s needed is to slow down and listen and organically make connections. 

The other thing that’s needed is enough validation – both internally and externally… to say to yourself, “I think this is a thing. Yeah, I know nobody’s done this before. I get that I’m putting things together in a way nobody’s seen before, but I’m really starting to get that this is a thing.” Then you can create something out of it and package it so you can deliver it in your business. 

There is a process of organic growth which is sticking with something long enough that it starts to gel and make sense. And so often the challenge in business is that whether it’s our own mind or other people’s feedback, we tend to dismiss the ideas too soon. We tend to toss them out as something that can’t work, can’t happen, won’t work, won’t happen because we’ve not seen it before and don’t have existing templates to get it done. 

But we are not here to work with existing templates alone. We’re here to create new templates of understanding, new pathways of understanding, new ways of doing things, and that is why you are here. 

If there is something you’ve been wrestling with, where you’re saying to yourself, “I know there’s a way to do this,” and deep down, you know that you’re meant to…

Even if everybody else is telling you that you can’t do it, I’m here to encourage you to stick with it. And to surround yourself with people that can actually see you and support you and help you flesh out the idea such that you really get what it’s about, and who might need it from you now. 

Because throughout history, it’s the courageous messengers who have helped shape and reshape the world.