#MondayInsight:

Too often we’re doing our best to identify a pain point and name a problem for our audience.

Are you this type of person experiencing this type of problem?

And while that’s needed because we need to meet people where they’re at… it’s not the end of the work as a messenger – it’s just the start.

Because there’s a big ingredient that’s missing when they stop there…

And that ingredient is hope.

We need to give people hope if they’re going to go on a deep and transformative journey. We don’t have to tell them that it’s going to be easy. We don’t have to tell them that it requires no work on their part. We don’t have to BS. But we do need to provide hope.

So often when we’re doing transformative work, we’re trying to speak to things like:

• Are you in this place?
• Do you have this problem?
• Are you struggling with this?

Well, I can help!

But that alone does not provide hope. It asks people to believe you, but it doesn’t provide hope.

So how do you provide hope?

One tool is telling stories that have people see their world in a new way and experience hope when they do.

You can provide case studies of people like them that have worked with you, gone on the journey you bring people on, struggled but got through it, and had an amazing result. That helps them see that they too might be able to do it.

But the biggest thing that provides hope is to illuminate a new paradigm around the problem your people are facing, which highlights solutions they’ve never seen or considered before.

When people are wrestling with a prolonged problem – something they can’t seem to get resolution around, no matter what they throw at it, they’re either trying to solve the wrong problem…

Or they’re addressing the problem from a paradigm that provides no good solutions.

We see this at every level: our personal lives, families, communities, companies, countries and societies, and at the global level.

We stall out around getting a solution because every path they see forward is inconvenient, difficult, painful, or unwanted.

When people’s problems are causing significant pain and they’ve exhausted all known solutions to change it – that’s when they are most ready for paradigm change.

They’re highly skeptical, because they’ve usually explored and been let down by the many solutions they’ve already explored…

But they’re also most open to trying things they’ve never seen before… so long as what they see renews their hope!

What’s required is the introduction of a new way of seeing their world (a new paradigm) that allows them to expand beyond their world view to see new possibilities, new pathways forward, and new potential for change they’d never seen before.

And not because you said that it’s possible…

But because you ushered in a new way of thinking that comes from an expanded consciousness, they can see at least a glimpse of a new path forward – and once they see it, their hope springs forth and their inner voice says, “I need to go explore that! I need to work with that person – they’ve got something I need!”

What’s happening is that you’ve illuminated a whole new perspective which helped them see that there’s a whole new world for them…

And in that new world, the problem they are facing is either something they can finally address, or it simply dissolves in that new paradigm.

That’s what paradigm change is all about.

Ask yourself, “How can I provide hope to the people? How can I provide a glimmer of a world that exists outside of their existing problem set? How can I show them a new future that inspires them to leave the world they knew and expand into a whole new paradigm?”

Because when you provide hope, not only do they see that a new world is possible for them… they see you as the person that can help them make that change.

If you want more sales as a paradigm changer, start by giving your people hope!