In my last post, I talked about embracing your big ideas. I explained how you need to create a new path and offer something unique.

Let’s dive a bit deeper into this concept to help you figure out your place in the market – and the world as a whole.

You see, people often think that their ideas should revolve around their work. They ask:

“What am I here to do?”

As a thought leader, that’s not the question that matters. You should be asking:

“What am I here to change?”

That one word makes all the difference.

It shifts the focus from you to your tribe. It uncovers what you need to change in the environment around you.

Because let me tell you:

Tribes want leaders. They need someone who’ll come to them and show them the right way. You need to see the elephant in the room. Find the big mistake your tribe is making.

And then you need to show them the right way to do things.

For example, I have a friend who’s a relationship coach for single black women. She knows a lot about relationships in general, but focuses on powerful black women who can’t seem to find a man.

She realized that their problems stem from using counterproductive strategies. Basically, they’re shooting themselves in the foot. Their drive towards achievement makes them unable to be open and receive.

This is the kind of thing a thought leader should be able to point out. Something that eludes other people.  

When you look at your work from this perspective, your path will become much clearer. Above and beyond doing the work, you’ll transform the existing paradigm.

This is what your tribe needs from you. So go ahead and show them you can do it.

P.S.  Whenever you’re ready… Here are 4 ways I can help you grow your coaching & thought leadership business:

  1. Grab a free copy of the Soul-Guided Niche eBook

If you’ve ever wondered if you’re serving the right people or why people aren’t following you in bigger ways, this is a great start to finding your answers. – Click Here

  1. Join our Facebook Page, where you can watch our weekly live coaching program, The Courageous Messenger Podcast

This page is filled with resources for messengers and change agents who want to answer their calling and change the world. It includes a weekly live coaching program, on Wednesdays at 12 noon pacific, where Jeffrey helps you dial in your message and become a more courageous messenger. – Click Here

  1. Apply for a Message Mentoring Session

If you feel lost or stuck on your message… or like it’s just not working and you don’t know why… it might be time for a Message Mentoring session. One of my top coaches will take you through a discovery process to figure out what’s not working in your message and why. Then we’ll figure out how we can help you dial it in so it lands deeply and draws the right people in. – Click Here

  1. Work with me and my team privately

If you’d like to work with me directly to help you find the message only you can deliver – the work that sets you apart in the marketplace to elevate your brand, income and reach – just send me a message with the word “Private”… Tell me a little about your business and what you’d like to work on together, and we’ll be in touch from there!