Signature Story LIVE
Learn the language of influence and capture
your trademark story
in one immersive weekend
My friend,
You’ve got a big mission and it requires you to be a powerful messenger.
Owning and sharing your story is the single most potent leadership skill you can develop as a paradigm changing messenger…
Because your story is what builds trust, elevates your value, drives sales, and engages people in your mission.
Storytelling is the most archetypal tool of connection humans have ever had. It’s how we share ourselves and invite others to share themselves with us. It’s also how we move people – even nations – without having to convince or cajole people into movement or change.
The beauty of storytelling in marketing is that it doesn’t push messages and offers at people. Instead, stories pull people towards you and your offers. This is why every change-agent throughout history has been a gifted storyteller. Storytelling is the language of influence and persuasion – a language that paradigm changers must be fluent in.
Let’s be clear though – talking about events from your life is not the same as effective storytelling.
True storytelling requires a depth of honesty and vulnerability that most of us rarely access, let alone share publicly. It takes grit and courage… but if you’re drawn to this, I know you have that inside of you!
It also requires you to know the architecture of great storytelling, which includes which stories to tell, why you’re telling them, and how to tell them in the most engaging fashion.
And when you’re using story in business, you also need to know how and where to use the right stories strategically in your marketing and messaging to move your business forward.
For most of us, both of the grit and the strategy of storytelling requires mentorship and support.
If you’re bored with your communication and are ready for an experience that will challenge you, have you dig deep, connect with your heart and the heart of your audience…
If you want to be able to sway people – to move people – to engage with people and share more of yourself in what you do and what you teach…
If you’re hungry to stop working so hard at convincing others to buy or engage with your work and ideas, and want a way to do this that comes naturally, that feels good and actually works better…
It’s time to master your story.
The Personal “Why” of Story for Paradigm Changers
As a paradigm-changer you’re called to be a disruptor, and if you’re busy worrying about what people will think, you simply can’t step into your mission and lead. It’s really that simple.
Your story is an incredibly powerful marketing tool. But it is equally powerful soul-work, which translates directly into your ability and willingness to lead.
Owning your story allows you to unplug from the constant drive to hide yourself, prove yourself, get people to like you and accept you.
It gives you the ability to stand in what you know is true, say what you are called to say and disrupt what you’re here to disrupt – so that you and the people you’re called to serve can make room for a new narrative and a new reality.
To paraphrase Brene Brown, until you own your story, your story owns you.
What Signature Story LIVE Will Do For You In 3 Days…
I have been in the business of messaging and storytelling for over 3 decades. After all these years working with story, I have few things dialed in!
What are those few things?
How to Captivate & Connect
Millions of businesses are vying for your people’s attention on a daily basis. You actually have the medicine your people need, but getting it to them requires you to cut through the noise. People are hardwired to tune into people’s stories – and you have stories that will captivate your people and connect with them at a deep level (even if you don’t know what those stories are right now).
How to Sell with Story
You may be delivering paradigm change, but you still have to sell your services to engage in that delivery. The more you know how to sell with story, the more money you make. It’s really that simple. When you understand how and why the human brain lights up around a relatable story, you can command your own business growth at an unprecedented rate. And it’s not rocket science. It’s neuroscience.
Addressing People's Objections to Your Offer (& Their Transformation).
If your offer is truly right for someone and they say no to working with you, somewhere along the way you failed to address their concerns in a way they could relate to. But when people listen to a story that shows them how you addressed the concerns they currently have, it opens them up when most marketing shuts people down.
Creating Deep Connection
No matter how great the vision is of what’s possible for the people you serve, no one will believe in you, follow you, or respect your work until they also see that you’ve walked in their shoes and genuinely care about their circumstance and their dream. Story is the only tool that helps them see that you’ve been where they are and have both the skill and heart to help them get where they are called to go.
Demonstrating Your Expertise & Leadership
Most people try to prove their expertise with degrees and lists of accomplishments, which usually comes off as arrogant, braggy, or cheesy. You can build far more credibility through your story, because it makes your credibility real and relatable (even if you don’t have the degrees or lists of accomplishments others in your field have).
The Perfect Blend of Vulnerability & Strength
All heart, but no expertise and powerful stake in the ground = no sales. There are lots of gifted coaches and creators that are flat broke. All expertise, but no humanity = you’ll probably get purchases, but you won’t establish a deep bond, create repeat clients or spark a genuine movement or tribe around your work. Story gives you the ability to demonstrate your vulnerability and your powerful stake in the ground, which makes people want to join you, buy from you and be supported by you.
Your story needs both vulnerability and strength so that you can deeply claim you are THE ONE to do your work, and have your audience agree! But if you want to gain mastery over story, the best way is to get HAND ON, IN PERSON COACHING to work your story out.
Here’s what you get when you join us:
Day 1: Signature Story Performance & Marketing
On Day 1 I’ll take you through the same processes I’ve been quietly mastering for the past 25 years working with the world’s greatest story mentors and sharing my message from stages around the globe.
Here’s the main takeaways from Day 1:
- I’ll help you design and perform a short, signature story you feel confident and lit up to share with your audience.
- It will resonate with the right people – those already looking to buy what you have.
- You will understand how to use it as a messenger and paradigm changer who is here to help tell humanity’s new story… and expand your business at the same time.
- You will understand how to use it as a marketer and easily answer the question “How does this story move people into taking an action to work with me, even if they didn’t know me yesterday?” (This happens to me and all great storytellers regularly, and it’s one of my favorite things to share.)
Day 2: The Core Story Formula For Lead Gen & Closing More Sales
What you’ll get on Day 2:
- How to tell the stories your clients need to hear to move into action and buy. This gives you endless content for social media, emails, and any other medium you will use to generate leads for the entire lifetime of your business.
- How to share your story in the written form in any marketing materials you create.
- How to meet both of the core needs your audience has – variety and certainty – so you can tell magnetic stories that have the same core message and gain trust and respect without being repetitive, boring or sounding weird or “markety.”
- What stories to pull out in a sales conversation that will move your clients through the reasons they say no to your offers- so they say yes to you… and to themselves.
Day 3: Let’s Get It On Camera!
I take a stand at my events that people leave transformed – and have something tangible to show for it! This is not a “get fire-hosed, leave and have no idea how to implement days later” kind of thing. Not only will you leave with your core story both in your bones and on the page for marketing, you’ll leave with a powerful video of your story to use in your speaker reel, website and marketing materials.
What you’ll get on Day 3:
- You’ll get personal stage and camera coaching, so you’re confident in your delivery (even if you’re usually nervous and in your head).
- Your Signature Story from Day 1 is filmed live and you leave with a 3 minute short video.
- We will edit this video and add your branding, so you leave with a professionally produced video.
- You can use this on your website, on a speaker page, or a speaker reel.
When, Where, How Much?
Signature Story LIVE will take place this June 9-11 in Los Angeles, CA.
We’ll be at the beautiful Garland Hotel, which has gorgeous grounds and a very cool LA vibe.
And the price?
I never charge less than $5,000 for a weekend of intensive coaching where you get so much hands on, one on one support from myself and my team, and leave with a produced, edited and ready-to-use video in your hands.
However, I know the last few years have been tough for many people and I’ve been guided to offer this for $3,000 so that’s what it is.
If you know in your body, your bones and your soul that this is a yes for you – go ahead and register at the below button and we’ll get you all set up!
If You’re Leaning Towards Yes, But Still Need A Little More Info Read On…
Here’s My Answers To The Couple of Questions Most Commonly Asked:
What if I don’t have any stories to tell?
Like me, you may be used to hearing speakers tell “blockbuster” stories – stories of amazing feats or unimaginable tragedy. That may lead you to think you don’t have a story. Just the opposite is true. In all my years of working with story, what I’ve learned is that the blockbuster stories impress, but it’s the everyday stories from your life that people can most relate to. These are the stories that connect, build trust and relatability and actually move people more deftly in your marketing.
I have stories… but I’m not sure which ones to use.
You may have plenty of stories from your life, but you may not know which ones to use or which ones are relevant to your audience and useful in your business. There are a few key stories that are the money-makers and movement-makers for every business leader and paradigm changer. The good news is that these stories are already in you because they exist in everyone. In our pre-work and on day 1, I’ll help you land on the exact stories you’ll need for your business and mission, and I’ll teach you how to use them!
I’m scared to tell my story.
There is always a way to tell the stories that want to be told and are yours to tell. I’ve helped clients tell incredibly difficult stories, including stories that include family and family secrets, and do it with great respect, honor, integrity and dignity. There is always a way to craft a story that works for your audience and works in your business, no matter how challenging the content.
I’m unsure of myself on stage or camera.
That’s the nice way of saying, “What if I’m crappy at this?” Good question. During this event I’ll be teaching you some of the most effective and easy to use tools to deal with your anxiety, calm your nerves, quiet the inner critic… so you can connect deeply and authentically, no matter how new to this you are.
How big is this event?
We’re limiting this event to 12 people so that everyone gets plenty of hands-on attention and coaching (and four of those slots are already filled).
What about COVID precautions?
For the health and safety of those attending, we are limiting this event to those who have been fully vaccinated.
The real question may be… am I ready for this?
Whether you’re a seasoned pro looking to have more truth and richness in your story, or you’re newer to story, but know it’s time to add it into your business, marketing and mission… the question I have for you is this: are you ready to share yourself more generously with the world? That’s the real question, because that’s all that’s needed to get great value from developing this powerful skill, and you’ve got to be willing to open up in a big way to do it.
Here are some signs that this is a fit:
- You’re ready to be more expressed in the world.
- You do one on one work and some group work but deep down you know you’re meant to connect to a much broader audience.
- Your work doesn’t look much like other people’s, so it’s been challenging to market.
- You want to move large groups of people in significant ways that matter and have lasting impact.
- You’re interested in adding speaking to sell into your business model. When I do “speak to sell” talks at conferences I regularly enroll 40% of the room (sometimes more) into a $2,000 offer – using the power of story to enroll them into the program!
- You want to sell more by sharing short anecdotes and content on social media.
- You don’t quite yet feel like a well oiled machine around your story and would love help mapping the exact transitions and turning points, how it relates to your audience and all the mechanics of putting it together with a powerful delivery.
Sound like you?
But Jeffrey, Lots of People Teach Story… Why You?
It’s true, lots of people do teach story and some of them are really great!
But not many people that I know teach story as both a way to market, while still amplifying your mission.
I don’t know anyone that teaches story from the standpoint of shared wounds with your tribe – and this is where the strongest bond with your tribe lives!
You are an absolute champion for your tribe, but that doesn’t really matter if they don’t know you!. I’m going to help you share your story in such a way that your tribe sees you as the champion they’ve been waiting for – and responds!
This isn’t for folks who aren’t willing to touch their wounds, vulnerability or dark places, choosing to only stay “in the light.” We must be willing to touch our own vulnerability if we want to connect with others and have them open to us.
Our job is to be that bridge between what they are currently experiencing and the transformation we know is possible in order to be real movement makers.
And there is no way to do that without the type of story I’m going to share with you.
There just isn’t, because that’s where our shared humanity lies.
So this is a weekend for people ready to lead their people from the pain they are in to the truth and potential that’s available for them, that Spirit makes possible THOUGH YOU.
If that freaks you out in a bad way, you probably shouldn’t join us.
If that freaks you out in a good way, go book your plane ticket!
Ready To Join?
What Others Are Saying
Jeffrey’s many years of knowing what it’s like to be a storyteller and bringing that coaching to us changed how I feel on stage and even on the phone. My storytelling is so much more embodied, I feel way more connected to me, and connecting with potential clients is easier. That’s the best skill I could develop!”
The simple arc Jeffrey gave us empowered me to know which stories to pick, and how to use them in a way that supports my tribe – and I love that that’s what it’s about!
My stories are now attracting the people who really need what I have. I’ve been in business 21 years, and now I feel like I’ve figured out what I’ve been in business for!”
By now I imagine you have a good felt sense in your body and soul if Signature Story LIVE is right for you.
Again, you can click here to join.
Alternatively you can book a time to talk with me about it right here.
Or you can write to my team with any quick questions at support@jeffreyvandyk.com.
To YOUR Great Story,
Jeffrey