In the wake of the US Supreme Court ruling that presidents are immune to prosecution, this past July 4th (the Independence holiday in the US) felt different—like it might be the last one where I can celebrate the country I’ve known.
If my social media feed is any indication, I wasn’t alone.

One of the things I’ve noticed over the years is that when we start waking up to a calling in life, it often feels like the calling has come to us.
But from where?
I used to say something like “The Universe.”
The challenge is that when we perceive that something outside of us is guiding or telling us to do something (and that not doing it will cause all sorts of challenges), it can kick up a lot of inner resistance. After all, who likes being “told” what to do?

If your work is an answer to a calling, at its core it holds a signature frequency of consciousness that represents a whole new world for the people you’re here to serve.

I was talking to my guidance and saying, “What am I already? Am I like a business guy or a spiritual teacher?”
The message came back loud and clear: “Don’t you get it? You’re both. You are here to put the two back together.”

The vast majority of people I work with come to me when they know they’ve got something they’re here to do and deliver. Something comes to them, or they’ve traveled far enough in their work and world to see the intersection of disparate things, and something new emerges.
Then it’s like, “Oh, I’ve got something!”

Your past wounds don’t define your future; they shape your path to becoming a beacon of healing and transformation for others. Your transformation becomes their transformation, and together, you can create profound change in the world.

Last weekend was a magical weekend of birth and death…
On Saturday, my friends the Brothers Koren recorded a new album in the studio with a multi-camera shoot for a music video. They invited me to sing on the album and asked me to conduct the 20-person choir they pulled together for the album. It was an absolute blast!

I was on zoom with a client recently… and she kept giving me the middle finger!
Okay, well, not with her hands – but her energy was giving me a big ‘ol “F-U!”
She hired me to help her shift her positioning in her market and we were working on the core argument for her to sell the new work.

“Jeffrey, my confidence has been really shaken”

It was the start of a call with a bright, bold, brilliant client who’d recently had a big health scare.

I was on a call the other day with a colleague who needed to bring in some extra cash. He said (kind of offhandedly), “Maybe I just need to do some more of my zone of excellence work rather than my zone of genius work.”
He was talking about the work he does in the structure and strategy side of working with business owners (his zone of excellence), while his genius zone leans more heavily in the direction of spirit and purpose.
And it struck me, because his zone of genius work is EPIC!

Most marketing promises ease, but I encourage you to take the risk of telling your people that the work isn’t easy… that not everyone is ready for the journey… that they’ll face bumps and challenges along the way… that they might want to quit at certain points…
Be honest about the work.

Today, we’re flipping the script from our usual focus on purpose.
Because we actually need different types of messaging for different aspects of our marketing and business building.