Captivating Audiences to Create Big Change, with Jeffrey Van Dyk & Steven Goldstein
Steven is a change-agent and civil rights leader who has worked as a television producer for Oprah, Congressional lawyer, leader of state and national civil rights organizations, and communications advisor to corporate and political leaders. As someone who has worked in politics, business and entertainment, Steven has been a mover and shaker in every sector of American power.
In this interview he breaks down the 8 essential attributes of creating likeability and how social change advocates can use these attributes to build an audience and create a better world.
The Jeffrey Van Dyk Show
Show Notes
Steven Goldstein, a civil rights leader who has worked in politics, business and entertainment, breaks down the industry of creating likeability and how public figures manufacture likeability—and how they sometimes destroy it through scandals.
As a television producer, Congressional lawyer, leader of state and national civil rights organizations, and communications advisor to corporate and political leaders, Steven has been a mover and shaker in every sector of American power.
His latest book about likeability is called “The Turn-On: How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood.” Based on his twenty-five years of experience and original teachings, his expertise is studying why we like certain people, and dislike others, in politics, business, and entertainment.
Links to Steven’s work:
Website: StevenGoldstein.com
Facebook: https://www.facebook.com/stevengoldstein
Twitter: https://twitter.com/StvenGoldstein
PBS.org Interview re book “The Turn On” and the 8 traits of likeability