I was taking a drive with my dog Tucker the other day, reflecting on climate change and the fires in LA, as well as Hurricane Helene in NC. I imagined two young people in the future (assuming we make it to that future) having a conversation about the past. One saying to the other, “Did you know that people used to burn fossil fuels for energy?” and the other replying, “What? Why would they do that???”

As I kept walking, I immersed myself as fully as possible into this imagined future and the consciousness shift that would make such a conversation possible.

Then my inner guidance spoke: “THIS is what it means to activate a new story for humanity… and this is the work you and the people are here for.”

I got the clear indication that it’s imperative that we enter the world we’re here to help create. That we step so fully into the consciousness of the world we’re here to help usher people into that we start to live and breathe the consciousness of that new world…

Because it’s from inside that consciousness that we see the full potential of the work we’re here to bring to the world…

And get a glimpse of the future we are building.

After all, if your work is an answer to a spiritual calling, the consciousness of the work itself exists in an entirely different field than the consciousness most of us live in and from on any given day. 

Humans are story-driven beings. We create our world and make sense of it through the stories we tell. I’ve spoken at length about the work of activating “Humanity’s New Story.” But what does that really mean?

It means giving life to stories that reshape the way we understand ourselves and construct our world. Stories that are significantly different—and better—than the ones we’re living by today.

The fires in LA have driven home for me a stark truth: telling these new stories, and inspiring others to adopt them, isn’t just a nice idea—it’s a necessary reality.

Whether in your own life or in society at large, the consciousness we live in and act from influences the stories we tell—and those stories, in turn, create the reality we experience.

The people I work with have a deep sense of calling—and that calling carries within it a new consciousness that those you’re meant to serve are asking for.

When we translate that consciousness into offers delivered by our businesses, we create portals to this new consciousness….

So the functional purpose of your business is to solve the stated problem your customer has. 

But the transcendent purpose of your business is to be a portal into a whole new world—a world animated by a new story, rooted in a higher consciousness.

This may sound like lofty language, but it’s actually quite tangible. When a person, organization, community, or culture changes its consciousness, its stories change and thinking shifts, which transforms how they function.

This is our work.

It starts with each one of us stepping fully into the new world we’re here to usher your people into—so consistently and completely that you’re living the reality you’re building a portal to through your business.

Because that’s what people will notice first: how different your reality is from the one they live in. And that’s when the ones who’ve been asking for change will be ready to step in.

Big Love,
Jeffrey