#MondayInsight:

Not everyone thinks about their impact on an industry or larger collective, but there is an emerging group of leaders who are called to impact whole collectives of people.

You might call them visionaries, innovators, or trailblazers…

But the ones I’m talking about are innovating not just based on emerging trends in a market — they are innovating based on an emerging spiritual consciousness that wants to take root in the audience, industry or collective they serve and help shift our culture.

Innovators are attuned to the zeitgeist (“the spirit of the times”)…

But I believe that there are two types of zeitgeist, each offering unique insight and potential:

The Cultural Zeitgeist captures the emerging trends and shifts bubbling up in society. Innovators who master this are often the ones disrupting industries and creating the next big wave in business and culture. For example, the rise of a subscription economy is a response to a cultural shift — today’s younger generations crave experiences over ownership. You can even subscribe to a car now instead of buying one!

But beneath the Cultural Zeitgeist lies something far more powerful: the Spiritual Zeitgeist. This is the subtle, yet profound shift in consciousness that moves us toward our collective evolution. It’s the pulse of humanity’s deepest spiritual desires, guiding us toward positive collective transformation.

If you’re here to birth a new story for humanity through your business, you’re not just creating products. You’re crafting offerings that embody this profound shift in consciousness.

The work you develop that comes from the spiritual zeitgeist is the beginning of a new story taking root. Your role as a visionary is to plant those seeds of consciousness in the audiences, the marketplaces, the people, the institutions that you serve. That’s your role. As visionaries, we are connected to the Spiritual Zeitgeist, answering a spiritual call inside a physical form called business.

Sure, by attuning to the Cultural Zeitgeist, you can create what’s trending. But when you tap into the Spiritual Zeitgeist, you birth a vision that changes the very fabric of your industry and helps activate a new story for all of humanity.