How To Sell Your Transformative Work
Wednesday, July 28 | 12pm – 2pm Pacific Time
Investment: $97, limited to 30 people
DELIVERED LIVE ONLY
Get your best prospects to understand and want your work… no matter how innovative, intricate, or out of the box it is.
My colleague Pat looked at me exasperated when designing her new program…
“How do I sell this?!?! I mean, I know this is the next body of work I’m meant to bring out. It feels so right and so good…. but who the heck is going to buy this? Nobody is walking around asking to become the Nucleus of their own life!”
And she’s right. Nobody is asking for her work in that language…
But that doesn’t mean there’s not a market for it.
Like Pat, if you’re a paradigm-changer, there’s a good chance you’ve been challenged when trying to figure out how to position and sell your unique work.
And maybe too often you get stalled out, gotten frustrated and maybe a bit hopeless when trying to figure out how to sell something you know you’re meant to share.
I get it. And when you know with every fiber of your being that something is true and yours to do…
But don’t know how to get it out of you and into the hands and hearts of the people you’re called to serve…
Well, it can be downright soul-crushing (not to mention infuriating, frustrating, doubt-instigating, and helplessness-inducing.)
The problem with selling paradigm-changing work is that nobody is asking for it…
At least not in the way you see it, understand it, and talk about it.
Selling Paradigm-Changing Work Requires Translation
And if you’re going to change people’s lives and change this world with your work, you’ve got to learn the skill of translating your inspired, boundary-pushing, non-conforming work into something your people can recognize and respond to.
Here’s the good news – it’s a skill.
It’s something you can learn and get good at.
You can learn the process of translating what you see and know into positioning, messaging and packaging that your people understand, are moved by, and that they are compelled to buy.
It doesn’t require you to dumb your work down, take the magic out of your inspired work, or try to make yourself fit into a box that some “expert” called “marketable.” Ugh.
The reality is that most marketing in the world wasn’t designed for you. It was designed to help people compete in saturated markets with goods and services that are commodities at their core. Because of this, most marketing training is likely to backfire on you (familiar with that)?
In this 2-hour workshop, I’ll teach you the principles and processes of translating paradigm-changing work.
This includes how to:
- Identify who your paradigm-changing work is for & why they need it (this is the foundation for positioning paradigm-changing work)
- Pinpoint what they’re looking for when they’re ready for what you’ve got
- Position your work so that they recognize it as the missing piece they’ve been looking for
The workshop is right around the corner – here are the details:
DATE: Wednesday, July 28
TIME: 12pm – 2pm Pacific Time
We are delivering this as a hands-on workshop and it’s designed for people who will participate live. If you can’t make this time and there’s enough interest, I may host another one. If you’re interested, click here to let us know.
I’m keeping this small to ensure there’s plenty of interaction, workshopping on your own work and time for questions. To keep the interactivity high, this workshop is limited to just 30 people. The last few times we offered something like this, we sold out each time. If these are skills you need to learn, be sure to hop in quickly.
If you’re a paradigm-changer who has been trying to learn marketing from traditional marketers and methods, you’ve probably been burnt by some of your investments and might be hesitant to invest again, even if it’s a nominal fee. I get it – I’ve been there too, and I want to be sure you feel great joining us – both now, and after the training was delivered! If you participate and don’t feel great about the training, simply let us know within 24 hours of the event and we’ll provide a full refund, no questions asked.
If you know you have something to contribute to the world…
Even (especially) if it seems like you’ve got a rainbow unicorn you’re trying to sell to cowboys…
This workshop is for you, and I’d love to see you there.