Own Your 1 Square Inch

Discover how you can stand out with your unique genius,
no matter how crowded the marketplace

Get Started Now

Own Your 1 Square Inch is a proven program designed to help you market your work with more clarity, effectiveness & power than you ever have…

So you can communicate and connect with EXACTLY the people who are waiting for you – because YOU ARE THE ONE they’ve been looking for.

Is it a “niching” program? Well, if that’s learning precisely who needs you and why, yes. If you’re thinking of something that forces you into a box that doesn’t fit you or your calling, then no, not at all.

Is it a “communication” program? Of course! After all, you, my friend, are here to be a Courageous Messenger! And what good is knowing who your people are and what they need from you if you don’t know how to communicate with them?

Here’s the deal – you know that experience where someone says, “OMG, you’re an answer to my prayers! I’m so glad I found you!!!” and then they buy your stuff without blinking an eye, dive in with gusto and are amazing people to work with?

Yeah, I want that to be your everyday experience… AND I KNOW IT CAN BE!!!

That’s what this course will help you experience.

And while that’ll be great for your bottom line, I believe having that “OMG – I found you!” experience over and over again is actually a REQUIREMENT for you to express your purpose fully through your business.

“No other business mentor had integrated spirituality and wounds with marketing, and I had a knowing that Jeffrey’s my guy. The greatest benefit of our work together is that I now cut through the noise with my message and people instantly recognize that I am THEIR guy!”

~ Chris Angell, MyGroundSwell.com

Marketing Your Calling

If you’re in my world, I believe you have unique, powerful work to share with the world…

But you might not yet know what makes you unique in your market.

Or maybe you know how you’re unique, but you haven’t yet learned to COMMUNICATE your difference in a way that makes sense and has you stand out to the people you’re designed to work with.

That’s a problem.

If you’re part of my world I know that you do rich, meaningful work with your clients. You get tapped in, you know just what to do and say, and feel turned on and powerfully on purpose when you work with people, right?

But aren’t you sick of feeling tapped in and turned on when working with folks, but feeling deflated and lost when you try to translate that magic to your marketing and message?

If you have a calling, I believe you were DESIGNED to work with a specific group of people. 

Best of all, these people aren’t fictitious folks you hope might someday magically materialize. I know it can feel like that when you don’t know where to find them or how to talk with them, but these people – your best clients – they exist right now and are waiting for you, longing for you, looking for you… 

But far too often, they can’t find you.

It’s time we change that.

We Need Your Work In The World

I love to have fun, and getting people to discover their 1 square inch and connect deeply with their people is one of the most soul-satisfying things I get to do.

If you’re a paradigm-changing coach, consultant, thought leader or change-maker, we need your work and voice in the world. That’s not a hyperbole. Every change-maker makes the change we want to see in the world – including you. 

As my colleague Pat says, “You’re not normal – thank God!” 

Here’s what that means to me – you see things no one else sees and have a vision for how things can be. You’re tapped into higher guidance that inspires and directs your mission. And after all your years of experience, you’ve got tremendous gifts to share with your audience, industry, community or culture.

But you can’t do that if your message isn’t working.

Great marketing can be fun! It can feel good and generous and true – and is best when it does! It can move people with your personality, your spirit, your conviction… and your quirks. 

But if you’re like so many of the folks I work with…

You don’t really feel confident or on target when it comes to your messaging!

If you’re really honest with yourself, you aren’t clear enough about exactly who your people are, precisely what they need that you can uniquely provide, and most of all, how to talk about your work so the right people recognize you, really “get” your value, and ultimately work with you.

That’s when marketing feels hard – because you don’t know (in your bones) who you’re talking to and why, in a way that moves your soul in your communication. 

It’s hurting your bottom line (you could be generating 10x what you do if you had this dialed in, and you know it).

It’s also hurting your sense of purpose and mission, because you’re not working at the scale and impact levels you dream of and feel called to.

I firmly believe that most marketing is a waste of time and effort if you don’t know the one square inch of the market place you own.

If you didn’t know you had the potential for so much more, that would be one thing. But your sense of calling to greater purpose is big, and if you’re like me, you’re always looking to meet your potential in your business, right?!

When we work with our clients, we help them find the 1 square inch they can drill a mild deep in their marketplace…

This is a spot where you have no competition. A spot that is deeply and truly you. A spot that will have your best clients recognize you and stop looking for anyone else almost immediately (I know that might sound a little hypey, but frankly, it happens all the time for our clients).

Having The Courage To Market Your Difference

You were never meant to fit in – you’re here to lead the way.

And if you’re a paradigm-changer, your people won’t know to ask for what you’ve got. How could they – they’ve never seen it before you – not the way you’re here to share your work!

This is bold and courageous work. 

Your job is not to market the same stuff everyone else is selling, leaving your genius locked away…

Your job is to generate interest and demand for something that people have never seen before.

It takes 1 choice to move forward.  

If you’re like so many of the folks we serve, you know deep inside that there is, in fact, a special place in the market that is yours, and yours alone.

And when you discover this in service to your customers, your calling and your community, you find the courage to stand out, be seen and serve at a larger scale.

“I’m a great coach and trainer but I couldn’t find MY tribe. I’d already spent a lot of money with other coaches but knew something was missing from my message.

The first time I heard Jeffrey speak I knew he understood what was missing from what I’d been trying to share with the world, and I knew that if I wanted to bring my calling into the world he was the one to help me.

Over the course of this program I went from writing marketing copy that ticked the boxes but spoke from the head… to writing and speaking from both the gut and the heart.

The results were immediate…

The first time I shared my new message, copy, and program descriptions with a potential client (who’d been waffling over working with me for months) they signed up their entire leadership team – all 22 leaders including the organization’s president. It was $3997 each for a total of $87,934. Then four of the 22 went on to receive my P+sitively Managing Method® Expert Manager certification and were recognized in front of their entire organization.

A huge sale like that would have never happened without this program poking, prodding, and pushing me out of my comfort zone to find my voice and my message.”

~ Sharrell Kline
Introducing

Own Your 1 Square Inch

Discover The Exact Spot You Can Drill A Mile Deep In Your Market…
So You Can Stand Out With Your Unique Genius, No Matter How Crowded Your Market Is

This is a 6-week LIVE training course to help coaches, consultants, change-agents and messengers like you stop trying to compete in a crowded market, and instead connect with your divinely appointed audience.

What’s Included:

1. 6-Week LIVE Online Training with Jeffrey Van Dyk [12+ hours of LIVE immersive training together]

Over the course of 6 weeks, you will receive 8 LIVE trainings, including 3 bonus training sessions to help you get your work out of you and into the hands of the people looking for you. Jeffrey will bring you on a journey to see how your life’s biggest challenges coupled with your professional expertise can help you know EXACTLY who needs you, why they need you, and how to communicate about your work so your people recognize you and respond… regularly. Ultimately, this will help you market yourself with targeted effectiveness and align your message, purpose and income.

2. Three Audience-Accelerating Bonuses to build your brand, your leadership and your sales.

You’re called to be a Courageous Messenger! With these bonuses you’ll learn how to generate relevant, compelling content consistently and with ease. This will help you grow an audience that’s deeply aligned with your work, attracted to your message, and hungry to work with you.

3. Online Community: Connect, network and learn with your fellow Courageous Messengers.

In the Courageous Messenger Facebook group, you can connect with other people in the community for networking and support. I know you might be a lone ranger most of the time, but amazing things can happen when you’re with people who actually *get* you, are on a similar journey, and can see, support, and inspire you. We’re a powerful community, and we’re all stronger when we work together.

4. Private Learning Platform with downloadable access to all the training videos, audios and worksheets from every module.

You’ll get immediate entry to our private online learning platform, with easy-to-access, downloadable access to all the course materials, including training videos, audios and downloadable worksheets with every module.
While we love to train you live, we know that’s not always possible. If you miss a session or for any reason can’t join us live, you can login and watch the recordings anytime. Best of all, you can download the videos, audios, worksheets and materials to your computer to keep forever.

“Thank you so much for all your wisdom and assistance with learning this training. I’m FINALLY GETTING IT!

So many years of struggling to promote what I’ve always felt was my calling…but without the clarity I’ve gotten from this course. This makes so much sense! I now know who my niche is and already have 4 new clients, and I’ve nearly doubled my rates in the process. Best of all, each sale was from just a casual conversation and me asking the questions I learned to ask. This is more fun than I ever thought it could be and had just about given up.

There’s no price I can put on what satisfaction and joy I’ve experienced doing this and creating a brand new business.“

~ -Lynn Williams

Who This Training Is For (and who it’s not for):

This course is for you if:

  • You know you in your bones that you have a calling and you are committed to answering it through your business
  • Filling your days with mediocre work or clients that don’t elicit your best work is not an option for you
  • You’re multi-talented, have a ton of training and skills under your belt, and refuse to let a marketer put you in some small “well, this is what people are buying” box 
  • While you may be uncomfortable with marketing or being visible, you are willing to lean in and do it (it feels honest and true) in service to your people
  • You’ve occasionally had prospects say, “you’re an answer to my prayers” and you’re ready to have that be a much more regular experience
  • You’re ready to get specific and stand out with your difference 
  • You are committed to putting your training into action 
  • You offer a service to people, or want services to be a part of your business

This WON’T be a good fit if:

  • You don’t believe you have a calling
  • You’re marketing something simply to make money and it’s not connected to your purpose
  • You’re looking for a magic bullet and aren’t willing to engage in the learning and put it into action to get results
  • You are marketing a physical product, rather than a service

Everything That’s Inside the
"Own Your 1 Square Inch" Curriculum

An in-depth look at what we’ll be covering in our 8 live sessions together:

Session 1: Discover Your Secret Bond With Your Ideal Clients

There’s an underlying emotional bond between you and your ideal clients. In this module you’ll learn how to decode what that bond is, so you know:

  • What your ideal clients need from you that they can’t get anywhere else
  • Why your best clients have been such great fits, and how to bring more of the right people in
  • How to speak to your people in a way that activates this hidden bond and draws them in

 

Session 2: Meet Your Clients Where They Are

If you’ve ever said “where are they???” about your audience and clients, this module will help you understand what your people are actually looking for and why, so you:

  • Know right where to find them
  • Know what type of thing they are searching for when they’re ready to hire someone with your expertise
  • How to make your work more tangible and connect to your audience’s real needs

 

Session 3: Own Your Unique Market Difference

In this module, you discover the single biggest problem your audience has that YOU are uniquely equipped to address, so you can:

  • Position yourself in your market in a way that has you really stand out to your people with ease and authenticity
  • Connect with prospects that are willing to invest in rich, transformational work (so they actually get real change with your help)
  • Be seen as a real leader in your market, with a unique point of view and unique value to offer your clients and your industry

 

Session 4: Sell To People Who Are Ready To Buy

There’s nothing worse than marketing and trying to sell to people who aren’t actually ready for change and willing to invest in it! In this module you’ll learn to:

  • Identify the moment your prospects go from mildly interested to hungry to invest
  • How to speak directly to the people who are most ready to buy from you now
  • How to weed out those who aren’t ready to show up and do the work (so you only work with people who are committed, engaged, and actually primed for the change you help provide)

 

Session 5: Create Audience Intimacy

In this module, you’ll learn a unique, soulful process to learn the often secret wants, needs, and deep desires of your ideal audience. This allows you to:

  • Hear what you’re people aren’t saying, so you know what they are actually craving from you
  • Speak to them with tremendous intimacy and insight, so they feel like you “know” them
  • Stop second-guessing who your people are, so you can take ownership of the fact that these are indeed your people, you are the one, and the time is now

 

Session 6: Confidently Talk About What You Do (Without Being Weird Or Sounding Like Everyone Else)

In this module, you’ll learn how to answer the question, “What do you do?” in a way that:

  • Allows you to talk about what you do specifically, succinctly and successfully
  • Creates immediate clarity about who your audience is and the value you offer them
  • Generates organic sales conversations and ongoing referrals with a lot of ease

You’ll Also Receive These Audience-Accelerating Bonuses:

BONUS #1: The Stories To Tell Now (LIVE training and Q&A)

In this bonus you’ll learn how to use your personal story (and the stories from others) to have your audience connect with you, understand your value and choose you… without a single word that might feel or sound like traditional marketing!

BONUS #2: Build Your Broadcasting Channel (LIVE training and Q&A)

In this bonus you’ll learn 9 easy and effective ways to generate compelling content that will speak right to the heart of your ideal audience, so you create a community of followers and buyers around your work.

BONUS #3: TWO Tickets to The Courageous Messenger LIVE annual event

Once a year, we come together for 3 powerful days for you to drop into your purpose, birth what’s emerging next in your work and message, and step into your mastery as a messenger and leader. Extraordinary things happen when committed leaders on the leading edge of our emerging world come together for support, camaraderie, growth and message mastery.

“I highly recommend this training! This material will transform you and your business. Each module builds on the previous modules. What I find fascinating is that each module could stand alone and be very valuable and yet when you get to the end you can see how it all fits together and is so much bigger than the sum of the parts. Learning about wound patterns has helped me recognize exactly who my tribe is and who my tribe isn’t, both are equally important. It is transformative to do work with someone who “gets” you and helps you clearly see what has been elusive for so long. I am now very clear about stating what I do, and this has changed everything!”

~ Cindy Dove

Start Owning Your
1 Square Inch

Choose the plan that’s right for you:
Two Payment of $369 or One Payment of $697

Get Started Now

About Your Facilitator

Jeffrey Van Dyk has worked with established and emerging messengers around the globe for over 20 years, helping them answer their bigger calling and bring their work to the right people so they become recognized thought leaders.

What people regularly experience when working with Jeffrey is that they finally have words for what they do – words that feel genuinely unique, deeply true, highly compelling and immediately captivating.

Jeffrey was two-time president of the International Coach Federation chapter in San Francisco. He co-founded True Purpose Israel, which brought purpose work to the Middle East. In Columbia, he worked with business and political leaders to heal the wounds of the country. While at Microsoft, he designed speaker training systems for world-changing leaders like Peter Jennings, Bill Gates, former French President, Jacque Chirac, and former Prime Minister of Israel Ariel Sharon.

The LIVE Course Schedule

The LIVE trainings are on Thursdays from 1:00 – 2:30 pm US Pacific Time. Each training has approximately 60 minutes of content and 30 minutes of LIVE Q&A. The trainings are all recorded and will be hosted in the online learning area within 24 hours of completion.

Session 1: Discover Your Secret Bond With Your Ideal Clients
Thursday, April 22, 2021

Session 2: Meet Your Clients Where They Are
Thursday, April 29, 2021

Session 3: Own Your Unique Market Difference
Thursday, May 6, 2021

Session 4: Sell To People Who Are Ready To Buy
Thursday, May 13, 2021

Session 5: Create Audience Intimacy
Thursday, May 20, 2021

Session 6: Confidently Talk About What You Do
Thursday, May 27, 2021

BONUS #1: The Stories To Tell Now (LIVE training and Q&A)
Wednesday, May 5 from 1:00 – 2:30 pm Pacific Time

BONUS #2: Build Your Broadcasting Channel (LIVE training and Q&A)
Wednesday, May 12 from 1:00 – 2:30 pm Pacific Time

"Own Your 1 Square Inch" Program Summary

Here’s everything you’ll receive when you enroll:

  • 6 weeks of LIVE training to help you dial in exactly who you’re here to serve, why you’re the one to serve them, what they want from you, and how to talk with them so they get it and respond
  • An online learning area with downloadable videos, audio, worksheets and resources
  • Over 7 hours of Live Q&A
  • An online community of like minded Courageous Messenger to network and learn with

 

Plus three special bonuses:

  • BONUS #1: The Stories To Tell Now
  • BONUS #2: Build Your Broadcasting Channel
  • BONUS #3: TWO Tickets to The Courageous Messenger LIVE annual event

Get Started Now

Choose the plan that’s right for you:
Two Payment of $369 or One Payment of $697

Get Started Now
“I deeply knew that I wanted to have an impact in the world, but didn’t know what that was going to look like or how to do that.

While I was in the program, I was able to really zero in on specifically who I serve… and that was huge. Once it became clear, it became crystal clear. Now I see the people I serve everywhere! I can’t open my eyes or walk out my door without seeing somebody that is part of my tribe that I have the ability to serve.

So if you’re considering this course, I highly recommend it. I feel like it has put my business on the map and I’ve got a solid business plan now.”

~ Maddox

Our Guarantee

We back our program with a 100% satisfaction guarantee.

We’re in this together, so if you do the work in this course and don’t feel that it helped you clarify your 1 square inch, simply email us by the day of the final class to request a refund. We’ll ask for your completed homework to ensure you did your part in digging into the material. After receiving it, we’ll provide a prompt, full refund.

Frequently Asked Questions:

Are there opportunities to ask questions and get coaching?

Yes! There are four hours of Q&A and open coaching included in the course, so there are lots of opportunities to get your questions answered and get support to stay on track throughout the course.

How much experience do I need for this course?

We have many very experienced entrepreneurs who join us in this work to really nail their 1 square inch. We also have folks who are newer to their entrepreneurial journey and want to be strategic about building their business on the right 1 square inch from the get-go!

How quickly can I expect results?

Each person comes into this course with varying levels of experience and understanding of their audience. We find that established entrepreneurs often have the experience of things finally making sense, locking in, and creating that deep ah-ha about exactly who their people are and why. If you’re  newer to your business and don’t have much client experience to reflect on, this course will point you powerfully in the right direction and teach you what to look for in prospects, so you can continually sharpen your understanding of your audience. That said, we’ve absolutely had people use the skills and tools taught and generate multiple thousands of dollars of dollars in new revenue within the first few weeks of the course!

Are there prerequisites for this course?

The only prerequisite is knowing that you have a unique calling designed for a unique group of people – and a desire to connect with more of them with a whole lot more ease.

Are the sessions LIVE or prerecorded?

These are LIVE training sessions, held on Zoom. Each training session will be approximately 60 minutes long, followed by 30 minutes of LIVE Q&A on every call.

Can I still register if I can’t attend the live workshops?

Live participation will give you the optimal learning experience, but you’ll have access to all the recordings, worksheets, and the online community anytime. All recordings are posted to the online learning area within 24 hours of the completion of each training call.

I’m not sure what time the course is in my time zone. How can I tell?

An easy solution is to use this convenient time zone converter, from US Pacific Time to your time zone: https://www.timeanddate.com/worldclock/converter.html.

Can I download the materials and recordings?

Yes, you can! In addition to accessing and listening/viewing the materials online, you can download all the materials, and they are yours to keep after the course ends.

How can I get support?

Email us anytime at support@thecourageousmessenger. We respond as promptly as we can, and always within 1 business day!

What is the refund policy?

We back our program with a 100% satisfaction guarantee. We’re in this together, so if you do the work in this course and don’t feel that it helped you clarify your 1 square inch, simply email us by the day of the final class to request a refund. We’ll ask for your completed homework to ensure you did your part in digging into the material. After receiving it, we’ll provide a prompt, full refund.

I'm excited to join! How do I register?

Just click on the button below and we’ll promptly send you your member login!

How do I access a course that I have purchased?

Check your email with all the instructions once you’ve registered. If you don’t see your confirmation email, be sure to check your spam folder. You can always email us at support@thecourageousmessenger.com if you need assistance!

Additional Questions? Email Us.

If you have any questions about the training, you can contact us at support@thecourageousmessenger.com.

“Finding my 1 square inch has changed everything!

My biggest fear was that my 1 square inch would be boring and trap me, but the reality is I was not getting much traction being for everybody. What I love about my 1 square inch is that all parts of me get to play in this new version of what I’m doing! My former English teacher who loves journaling and storytelling gets to be a part of this work, along with my yoga teacher self. I guess that’s maybe the biggest surprise is that it’s way more interesting than I thought it was going to be, because it’s all things that light me up.

After this course though, there was this big leap of people are hearing about me outside of any circles I’ve been in before. Women started telling their friends and word of mouth started spreading. I more than doubled my rates, and for the first time sold a program for over $1k! I’m just realizing that I get to decide what I’m worth and charge whatever I want to, and people will pay that… which is like mind blowing to me!

Now my women organically find their way to me and are responding to my marketing and storytelling. Best of all, not only was I crystal clear about how I can help my people – THEY know it as well! I do not have to convince people to do my program at all. They just know, “I have to do this.”

I feel like I’m riding the wind, it’s naturally happening, and It’s very cool.”

~ Erin Alexander

Own Your 1 Square Inch